NPWF — Campaign Tracker · Summer 2026

National Partnership for
Women & Families Campaign

A Soft Power Studio engagement
Soft Power Studio Dalmatian emblem
At a Glance

Campaign Goals

Ten videos across three months, organized around four storytelling concepts and delivered through trusted creators. The first video is in, and outreach continues to fill the remaining slots.

10
Video Goal
1
Video Delivered
3
Creators in Play
4
Concepts
Videos produced1 of 10
Creators1 delivered · 2 proposed
Production Schedule

Three-Month Timeline

Ten videos distributed across the summer: three in June, four in July, three in August. Slots fill as creators and concepts are confirmed.

June

3 Videos · 2026
Video 1 — Sesali Bowen · Reproductive rights Launched Jul 1, 2026
Video 2 — to be scheduled
Video 3 — to be scheduled

July

4 Videos · 2026
Video 1 — to be scheduled
Video 2 — to be scheduled
Video 3 — to be scheduled
Video 4 — to be scheduled

August

3 Videos · 2026
Video 1 — to be scheduled
Video 2 — to be scheduled
Video 3 — to be scheduled
Storytelling Pillars

Four Concepts

Every video ladders up to one of four campaign concepts, giving the work a coherent through-line across creators and months.

Listen to Moms Survey

Amplifying NPWF’s national survey of mothers. Creators share personal motherhood stories and invite their audiences to be counted.

1 creator proposed

Maternal Mortality

Raising awareness of maternal mortality and Black maternal health disparities through credible, lived-experience storytelling.

Creator needed

Reproductive Justice

Content on reproductive rights and bodily autonomy, rooted in cultural and community context rather than abstraction.

1 video delivered

America 250

Connecting the campaign to the nation’s 250th anniversary — women’s and mothers’ place in the American story and civic life.

Creator TBD
Creators & Deliverables

Creators in Play

One video delivered and two creators proposed, with the concept and pricing for each. Creators who were approached but didn’t move forward are listed further down.

0 of 2 approved

NPWF: mark a decision on each proposed creator below, then click “Email approvals” to send your choices to Soft Power Studio. Your selections are also saved in this browser.

Faith Murphy
TikTok @faithhotgirlnews 45,000 followers
About
The creator behind Hot Girl News, where she delivers current-events commentary in a fast-paced, spliced-cut style built for the feed. Her takes are firmly pro-women and anti-Trump, voiced from a Christian perspective that sets her apart from much of the political-commentary space. She reaches an audience sitting at the intersection of news, faith, and feminism.
Proposed Concept
The “pro-family” double standard on paid leave. The right brands itself pro-life and pro-family, then goes quiet on the policies that actually help moms and babies. Faith uses her faith-forward Hot Girl News voice to hold that rhetoric up against the refusal to back paid family leave — the policy that lets a mother heal, bond with her newborn, and keep her paycheck.
News Hook
In 2026 Virginia became the first Southern state to guarantee paid family & medical leave — up to 12 weeks at 80% of pay. A genuine pro-family milestone met with near-total silence from the conservatives who claim that mantle. Faith makes that silence the story: if you say you’re for moms and babies, this is what it looks like to prove it.
Pricing
1 video — $1,500 2 videos — $2,250
Paid Leave & Family Values — needs pillar Proposed
NPWF Approval
McKenna Ellianna
TikTok @mckennaelianna TBD followers
About
A progressive stay-at-home mom from the Midwest who posts as “mckenna | sahm.” Her content lives in the everyday texture of young motherhood — toddler life, pregnancy, and the realities of running a household — delivered with warmth and an encouraging, girl-next-door voice. She reaches an audience of Midwestern mothers who don’t always see progressive politics reflected in someone who looks like them.
Proposed Concept
“Listen to Moms” survey video told through her day-to-day as a stay-at-home mom.
Pricing
TBD — not yet quoted.
Listen to Moms Survey Proposed
NPWF Approval
Sesali Bowen
TikTok @badfatblackgirl 59,000 followers
About
A queer feminist cultural critic known as Bad Fat Black Girl, who coined the term “trap feminism.” Her work roots feminism and pop-culture analysis firmly in Black culture, turning commentary into a lens on power, identity, and the moment. She brings a distinct, culturally fluent voice that makes weighty ideas feel accessible and current.
Deliverable
Video on reproductive rights.
Pricing
$1,000 — 1 video (delivered)
Reproductive Justice Delivered
Status Video completed and delivered.
Prior Outreach

Creators Approached — Not Proceeding

Creators we approached for the campaign who aren’t moving forward at this stage. Kept on record in case circumstances change.

Lisa Miller
TikTok @lisamillerinreallife 144,000 followers
About
A progressive mother of three who grew up in the Deep South and now makes her life in New York City. Her content draws on the day-to-day reality of young motherhood and raising three kids, weaving personal storytelling together with firm political conviction. Openly anti-Trump, she bridges Southern roots and big-city parenting in a way that resonates with mothers navigating family and politics at once.
Concept Discussed
“Listen to Moms” survey video told through a personal motherhood story.
Listen to Moms Survey Not proceeding
Status Approached — not proceeding at this stage.
Monica the NP
Instagram @monicathenp 95,000 followers
About
A nurse practitioner and mother of triplets who pairs clinical authority with the lived experience of raising a young family. Black maternal health is her central cause, and she speaks to it with the credibility of a medical professional and the warmth of a parent. That combination makes her a trusted voice on maternal care and outcomes for her community.
Concept Discussed
Option A: Black maternal mortality video. Option B: “Listen to Moms” survey video.
Maternal Mortality Listen to Moms Survey Not proceeding
Status Approached — not proceeding at this stage.